Who we are
Fundraising is changing. Donor motivations are changing. Legislation is changing. Off the shelf fundraising solutions are no longer an option. As fundraisers, we can’t just focus on channels, we need to look at fundraising and communications in the round. We need to take risks, we need to try new things. More than we ever have before.
So, we have created a new type of agency, one that is fit for this new fundraising landscape. One that doesn’t have the traditional agency hierarchy and structure. One that doesn’t just focus on channels.
We are Audience. We are different. We have core staff with decades worth of fundraising and communications experience across all disciplines. What’s special about us is that we are connected. We have networks of talented people that we can pull in to work with us. Whatever the brief, whatever the challenge, we can build the right team, with the right skillset to get the best results. That’s a promise.
We’re brave. We’re agile. We’re media neutral. We like to join things up. We like to solve problems. We like to take risks. We like to smash targets.
This is a pivotal time for Audience. We have a solid base of clients, we’re winning awards and growing the business in a structured way. Our core staff are dedicated, determined, passionate about making the world a better place, and good fun to work with.
We are looking for an exceptional Account Manager to help drive the business further and to make sure that our account management continues to be the best in the sector. You’ll work on a range of key accounts, have autonomy on the projects that you are working on full support and development from the directors.
We’re looking for a confidant self-starter, who is entrepreneurial in their approach and keen to grow and develop within an extremely ambitious agency.
Audience: Our purpose
To work in partnership with our charity clients. To understand the totality of their fundraising and communication plans to enable us to provide strategic guidance on how to connect them with targeted audiences to achieve their objectives. To help build engagement, motivate financial support and provide inspiring communications.
To work with charities to develop the detail of their direct marketing plans, and to ensure that Audience meet any objectives set out in these plans. Within this task, to ensure that campaigns are completed accurately, to as high a quality as possible. Additionally, to ensure that charities receive the best possible account management from Audience
For each charity within their remit, responsible for ensuring that all campaigns are completed accurately, within budget, and on time. Importantly the ability to juggle multiple projects and provide a high level of service in a fast-paced environment
To build strong and trusting relationships with charities, ensuring that they receive clear, professional communications from Audience, and ensuring that we are proactive in driving accounts forward, building long term and credible relationships with our charity partners.
To manage and organise production for specific campaigns including liaising with printers, mailing houses, list brokers, data bureaux, programmers and fulfilment houses.
To provide a monthly set of income/expenditure actuals and forecasts for all charities within their remit, to assist Audience financial planning.
To provide accurate cost sheets as set out in the forecasts.
To maintain accurate timesheets.
To represent Audience at a senior level - whether in relation to existing charities or new business. To input where appropriate into strategic planning as well as pitches.
To develop internal and external systems and procedures, in order to make Audience’s service as professional, efficient and accurate as possible.
To build relationships within the charity sector – including participation in charity sector initiatives and steering groups (IOF, IFC, FR, Commission on the Donor Experience, other initiatives as required) building relationships with other organisations (charities, suppliers and other institutions) and staying up to date with the latest fundraising developments and sector news (both personally and filtering this through the company). Seeking approval of manager before signing up to any initiatives.
To support other team members as required.
Ability to act as an authoritative and credible ambassador for Audience
Ability to balance both the needs of our charity partners as well as the business
Extensive knowledge of direct marketing principles, as applied to charity fundraising
An understanding of digital and social marketing, and how this is applied to charity fundraising and communications
Project Management skills and experience – including Print buying, List buying, briefing digital products and fulfilment
A high level of commitment and self-motivation
Attention to detail
Analytical skills - interpretation and reporting of results
Excellent communication skills - written and verbal
Well organised - ability to manage a large workload
Calm under pressure
Able to work on own
Able to work as part of a team
Possessing vision, helping to move charity accounts forward
Demonstrable commitment to the values of the voluntary sector
Appreciation of business principles
Experience of using design packages and associated software
Hands on experience of writing copy, specifically for charity appeals and communications
Hands on experience of setting up and running digital and social campaigns
An IDM or similar relevant qualification in direct and digital marketing
Experience of working charity side within an Individual Giving role
To work on one group of accounts.
There is the possibility that line management of an executive will be required.
Account handling duties will range from operational work (including print and production) through to strategic development of large accounts. The post holder will need good fundraising and Direct Marketing experience, with the potential to work at a senior level. A key focus of this role is to be both strategic and hands on.
As the business expands both in the UK and internationally there is also huge scope for personal development and growth within the company
Working hours and travel
37.5 hours a week. 9:00am – 17:30pm, based mainly at our offices in Shoreham.
There will also be a certain amount of travel throughout the UK and the occasional overnight stay.
Salary range £28,000 to £37,500 – experience depending
Please send an up to date CV including your current salary, along with a covering letter stating why you are interested in this role to firstname.lastname@example.org.
All CV’s and covering letters to be received by 09:00am Monday 2nd October.
Audience Fundraising and Communications Ltd.
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