The focus for this appeal was the story of the children who, with support, would go on to receive a wheelchair from Action For Kids. Our job was to tell their story and make it visually engaging for the donors.
Farm Africa’s donor campaign showed how farmers like Paul could turn their land into prosperous futures for their families with just a helping hand. We worked closely with the Farm Africa team to create a strong proposition – which led to a creative and successful campaign.
Following on from an emergency appeal this campaign told the ongoing story. The urgency was still imperative but this pack provided more detail about the work on the ground. Taking vast amounts of field information, we translated the work into an engaging and clear ask.
From an initial data audit through to more complex analytics we can help you with understanding what is happening in your data. We not only provide you stats and figures but provide you with the all important interpretation and recommendations for how to improve your programme.
Whether you require strategic support with your overall fundraising programme, support in planning a fundraising campaign or require a review of your regular giving product – we can help you with this.
We’ve run training courses for Guide Dogs for the Blind and Barnardo’s to help fundraisers hone their skills. The feedback has been great, and we’ve been asked back to do some more.
Audience Fundraising and Communications Ltd.
© Audience 2016 all rights reserved