Strategy

Strategy is about establishing a clear overall direction to a charity’s fundraising programme, establishing the priorities, putting in place the right measures to track progress and evaluating the outcomes.

 

Planning

Using data analysis, market research and our experience we plan practical and creative solutions which meet your objectives in a media neutral environment.

 

Data Analytics

Analysis tells us the story of the success of your programme and provides benchmarking to forecast what your programme could look like. Interpretation of this is essential and we work with you to understand the context of the analysis and the objectives to ensure that any analysis has practical outcomes for you.

 

Creative

To develop effective and engaging creative you need to understand who you are talking to and present to them a clear and exciting proposition that inspires them to act. To be able to produce this we work closely with charities to understand their donors and their product. We then use this information to communicate relevant and inspiring content to their audience whatever the media.

 

Campaign Management

In managing our charities’ individual giving programmes we not only ensure that you receive clear communication, good planning, attention to detail and a focus on quality control but also strategic direction and tactical recommendations which significantly improve your IG programme. By having an experienced team we work effectively to deliver your programme minimising process and giving you access to expertise regardless of the stage of the campaign.

Tracy Lloyd,
Director of Fundraising, Action for Kids

“I love their creative work and their results are even better."

What we do

Strategy

Establish your goals, position in the marketplace and direction to get there.

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Planning

Data analytics and market research to provide insightful solutions.

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Data Analytics

Analytics tell the story behind the data, we provide the conclusions.

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Creative

Clear and engaging propositions developed into inspiring and relevant content.

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Campaign Management

Experienced team to plan and deliver your programme.

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Audience Fundraising and Communications Ltd.

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