Strategy is about establishing a clear overall direction to a charity’s fundraising programme, establishing the priorities, putting in place the right measures to track progress and evaluating the outcomes.
Using data analysis, market research and our experience we plan practical and creative solutions which meet your objectives in a media neutral environment.
Analysis tells us the story of the success of your programme and provides benchmarking to forecast what your programme could look like. Interpretation of this is essential and we work with you to understand the context of the analysis and the objectives to ensure that any analysis has practical outcomes for you.
To develop effective and engaging creative you need to understand who you are talking to and present to them a clear and exciting proposition that inspires them to act. To be able to produce this we work closely with charities to understand their donors and their product. We then use this information to communicate relevant and inspiring content to their audience whatever the media.
In managing our charities’ individual giving programmes we not only ensure that you receive clear communication, good planning, attention to detail and a focus on quality control but also strategic direction and tactical recommendations which significantly improve your IG programme. By having an experienced team we work effectively to deliver your programme minimising process and giving you access to expertise regardless of the stage of the campaign.
Director of Fundraising, Action for Kids
“I love their creative work and their results are even better."
Establish your goals, position in the marketplace and direction to get there.
Data analytics and market research to provide insightful solutions.
Analytics tell the story behind the data, we provide the conclusions.
Clear and engaging propositions developed into inspiring and relevant content.
Experienced team to plan and deliver your programme.
Audience Fundraising and Communications Ltd.
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